Fancy home? Garage filled with exotic sports cars? Forget about it. Today’s affluent Boomer doesn’t measure life by high-end material things. Instead, unique experiences are their preferred bragging right, especially when it comes to travel.
The combination of comfortable, even luxurious, lodging plus an array of new adventures is the active experience that so many Boomer travelers seek. Enter – “glamping.”
I thought I’ve seen everything!
So, really, what is “glamping?”
My Google search explained, “glamping” refers to Boomers and Hipsters who want glamorous camping. They are putting the glamour back into the camping experience…
Hmm…now I’ve heard everything!
I was so intrigued with the idea of “glamping,” I decided to switch into research mode and find out what is involved with this latest Boomer trend.
Boomers seem to be plunking down thousands of dollars a week to sleep in tents or RVs at luxury “glamping” resorts featuring massive televisions, private docks and farm-to-table dinners, with concierges ready with fishing guides or to rustle up cowboys for horseback rides.
It’s all part of the newest trend to target both retiring Boomers and Millennials looking for active adventures in which not a single moment is wasted in a boring hotel room, and where Mother Nature takes top billing. Today, when even the most casual of travelers expect to find comfy beds and clean showers wherever they choose to sleep, experts say there’s a demand for experiences that go above and beyond.
“These are no longer stripped-down campgrounds,” said Mark Ellert, the president of Guy Harvey Outpost Resorts. “These are summer camps for adults, and adults have expectations about those creature comforts.”
It’s a world away from your busy lifestyle, but the emphasis is focused on high-quality experiences without permanent walls. At Collective Retreats’ Vail location, guests sleep in fur-trimmed beds sitting inside spacious tents. Wood stoves provide heat in the spring and fall, and each guest gets a box of handmade marshmallows and graham crackers with which to make s’mores. Mountains ring the encampment, and herds of horses race through the nearby pastures. Many have commented about how they lose all sense of time and are amazed that they are not even looking at their phones.
When you stay in a (typical hotel), it’s fine but it’s not necessarily something you’d share with your friends. What they hear from their guests is they’re tired of the traditional travel experience. Time is more precious than ever.
People want experiences, they want to be active, and they want to connect with the great outdoors. We are in a sea-change of attitude about what physical things are required to make you happy. You might just call “glamping” a cross between Boy Scout camp and the Four Seasons.
Don’t have big bucks for your Boomer travels? “Glamping” offers value at a wide range of price points. More importantly, the experience provides Boomers with plenty of activities to satisfy the yearning to learn and explore. Don’t tell anyone—that’s what keeps us young!
How about you? Do you see any “glamping” in your future?
Let us know how you feel about this latest Boomer trend of “glamping.” Join the dialogue.
As always, I am…the “glamping” Boomer Explorer.