“Nibblin’ on sponge cake/ Watchin’ the sun bake.”…
…You soon could be doing just that and so much more in Margaritaville, a chain of easy, breezy senior living communities inspired by Jimmy Buffett.
Already, Margaritaville — a 30-year-old brand based on Buffett’s laid-back style and music — has spawned hotels, stores, casinos, resorts and restaurants. Now the company wants to venture the 70-year-old singer’s 1977 hit of the same name into something more by teaming up with Minto Communities to build Latitude Margaritaville, the first of a chain of active adult communities to be tagged with the Margaritaville name.
For Parrotheads “55 and better” seeking an “active adult community” while “wasted away again,” the Latitude Margaritaville will open its first branch in Daytona Beach, Florida, with similar communities also in the works.
“Inspired by the legendary music and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, your new home in paradise features exciting recreation, unmatched dining and FINtastic nightlife,” the Latitude Margaritaville site says.
Construction of this neighborhood with a tropical vibe, restricted to folks over 55, has begun in Daytona Beach, Fla. Plans for the golf cart–friendly community include nearly 7,000 homes and a spa, lap pools, fitness facilities, 200,000 square feet of retail space, a band shell for live entertainment, and a free shuttle to a private beachfront club.
Margaritaville-brand food and beverage concepts would be on tap as part of indoor and outdoor dining options to include the “Cheeseburger in Paradise” restaurant and the “Five O’Clock Somewhere bar.”
Still not convinced that you should be searching for your “lost shaker of salt” in Margaritaville? According to the Daytona Beach News-Journal, anyone living there may be in for a few surprises. You never know when or where Jimmy Buffett may show up to do a concert.
So, “grab your shaker of salt,” “show your brand new tattoo” and join the Parrothead brigade for a “frozen concoction that helps me hand on!” (You can relax, I’m not going to quote another lyric.)
Join the dialogue and let us know what you think of this new, over 55, Margaritaville Community concept.
As always, I am…the “wasting away” Boomer Explorer.